BADM 214:Principles of Marketing

Credit Hours: 3
Lecture hours per week: 3
Lab hours per week: 0

A basic course in marketing including the exchange process, marketing analysis, price determinants, and present-day marketing trends. Emphasis is given to the marketing concept and how firms adapt products and services to changes in consumer demand. Designed for both the student who will take only one course in marketing and the student who intends to major in marketing or related fields. The Louisiana Statewide Common Course Catalog name and number for this course are CMKT 2003: Foundations of Marketing (Lower Level).